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Black Owned Beauty Brands You Ought To Know About
By Elise Dejesus
June 13, 2020
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Black Owned Beauty Brands featured on WOMANBOSS
Founder, Tracee Ellis Ross of Pattern Haircare
Diversify where we spend in support of black-owned businesses

Our lives, although always shifting, have really taken on major changes in the last few months. As we continue to combat the ravaging effects of a global pandemic, we are now also hearing a familiar chant whose message has long been quieted. Today, it is louder than ever. Black Lives Matter, is not only a term coined to bring awareness to the injustices and racism that black people face but it is an entire movement that stands as a call to action in response to the senseless killings of black people by law enforcement as brought to our attention once again by the brutal death of George FloydIn spite of this very tragic moment, this is nothing new to us.  

As we continue to open ourselves to these very meaningful conversations, there have been new developments as a direct result of our outcries. For instance, New York just introduced the long overdue Eric Garner Anti-Chokehold Bill.Secondly, many cities are now looking into defunding their police departments and putting the funds back in tocommunities that have struggled over the years, such as the education systems and the black economy. In light of all the political and social changes happening, some actually start closer to home. Over the last few days, as an editor of our WOMANBOSS platform, I’ve noticed a number of our followers, reposting lists of black-owned companies and brands, providing much needed promotion and awareness. As a young, black female it is important for me to support brands that are making products for people like me, and are also owned by my peers. I wanted to use my position on this platform toshed some light on a few of these brands - some being well-known, while others are breaking on to the scene locally.Regardless of popularity, each of these brands bring their own unique touch to a market space much needing diversity and inclusion 

Beauty Strike (Skincare) - Emani-Mone Jeter 

One of my main concerns has always been skin care. I’m not at all clever when it comes to taking care of my super sensitive melanated skin so it’s only natural that I look for products that are made in support of the specific issues I experience and the characteristics notable to my skin. Emani-Mone Jeter is a young black esthetician who launched her skincare line Beauty Strike at the beginning of 2016. Offering a range of paraben and cruelty free products from cleansers and toners to serums and moisturizers, Beauty Strike has a product for everyone. If that isn’t enough, Emani recently announced the launch of her Beauty Strike Spa which resides in the heart of Clinton Hill, Brooklyn. Due to Covid-19, the grand opening has been put on hold. Once restrictions are lifted the spa will be providing a number of features including weekly fitness classes, a monthly book club meeting and a café with fresh juices and baked goods. I’ve personally been following Emani and Beauty Strikes journey over the years, and I am so proud of her success and what’s to come in the near future. 

Emani-Mone Jeter of Beauty Strike featured on WOMANBOSS

Pattern (Haircare) - Tracee Ellis Ross 

Most of us are familiar with actress, comedian and producer Trace Ellis Ross. I mean she is the daughter of one of the most prolific black songstresses of our time, the great Diana Ross. On another note, Tracee has secured her own legacy with movie features, and has played leading roles in some of our favorite sitcoms. In 2019, Ross switched gears and announced the launch of her hair care line, Pattern. On their website, Tracee goes into detail on her hair care journey. As someone who has extremely textured curly hair, I can relate to many of the points she brought up like the relaxer phase, the extensive hours spent in hair salons, and ultimately the damage caused by such processes. In the end, the goal for black women is usually to have and maintain healthy hair whether you are all natural, use chemical relaxers or choose to rock protective styles. Tracee cultivated her hair wants and needs over the last 20 years to create Pattern which offers a decent array of products for different hair types. If you are unsure where you fall in, you can check out the Curl Guide to see which products will work best for you based on your hair's unique features. What I love most about this brand is that purchasing their products help support organizations & programs that empower women & people of color. 

Tracee Ellis Ross of Pattern featured on WOMANBOSS

Uoma Beauty (Cosmetics) - Sharon Chuter 

As we continue to drive for action rather than promises, many have found it necessary to create a voice of their own. I was recently introduced to Uoma Beauty through its founder Sharon Chuter’s “Pull Up for Change movement which fights for economic opportunities for people of color. In addition, they challenge large companies to literally pull up with receipts for full transparency on the % of POC and black people currently working in their corporate HQ’s. I absolutelylove a mission-led company, so it took me no time to head over to Uoma’s website to check out their products. What I noticed immediately was the foundation shade layout. Rather than the usual light to dark, Uoma starts with the darkest shade and ends with the lightest. Although this may seem insignificant to some, for a woman of color this deeply touched me. And let me not forget to mention that they have 51 different foundation shades, I repeat 51 shades in cool, neutral and warm ranges. Uoma Beauty may have to be my new go to cosmetic brand! 

Sharon Chuter of Uoma Beauty featured on WOMANBOSS

As a consumer, I look for brands that provide meaning to my purchases. In all honesty, I absolutely cannot wait to spend my paycheck buying these products.  During a time where action speaks louder than words, I am happy to give back to brands who represent me while also providing meaning to my purchases by raising awareness on social issues, creating safe spaces and continuing to build initiatives that support black people. Despite the tragic circumstances behind the recent momentum of the BLM movement, it is absolutely amazing to witness the unity amongst people of all colors, generations and backgrounds. I hope that this will lead to further conversation, creating impactful changes that will mark our place in civil rights history! 

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